Seiche Labs - Seiche Analytics | Measurement + Strategy + Process

Seiche Labs

Seiche Labs is the technology innovation arm of Seiche Analytics.

A variety of projects and technology have been created by Seiche Labs including:

Lilypad (original via Streams, 1995)
homeValence (2006 - current)
BPOTools (2006 - current)
MyPlaceChicago (2003-2005)
Radio Mobilito (2001-2002)
Mobilito (2000-2001)
Piercing Mildred (original via Streams, 1995)

Seiche Analytics | Measurement + Strategy + Process

© Copyright 2009-10. All Rights Reserved.

Measurement

Research and Performance: DART for Agencies (DFA), DART for Publishers (DFP), Mediaplex, Open AdStream, OpenAds, NetGravity, Google Analytics, Omniture SiteCatalyst, HBX, WebTrends, Fireclick, Streams Lilypad, Unica NetInisght, Coremetrics, Clicktracks, SiteStats, StatCounter, Quantcast, Dynamic Logic, Insight Express, ComScore, Nielsen, Conversational Measurement Toolbox, Buzzmetrics, Yesmail, Epsilon, Lyris and ExactTarget

Strategy

The Big Picture. See the hill? Take the hill. How? Understand the difference between strategy and tactics...goal and objectives.

Process

People and Technology: Symbiotic Synergy and avoiding the Ignorance Economy. The Ad Analytics Audit