Lilypad is an innovative service from Streams, Chicago's premiere Internet Marketing agency. What's the difference between Lilypad and all the other Web auditing programs and services? Most focus on the measurement of events within one's Web site, offering information about file transfer or "hits," peak times and your most popular areas. Lilypad measures none of this data. Rather, Lilypad reports how visitors found out about your site in the first place. It measures how well your Internet promotions are performing.

Whether they clicked on a commercial or non-commercial hyperlink at another Web site, a search tool, a newsgroup, a local file on their hard drive - even if the visitor came from a bookmark or typed in your address directly - you'll find out how they found out about you. On demand. With the Lilypad system installed on your World Wide Web file server, you'll view performance reports right on-line, on-demand, using any standard HTML 3.0-compliant World Wide Web browser.

 

You'll use Lilypad to evaluate online media purchases and negotiate rates more effectively. You'll use the information it generates to better execute your Internet promotions by purchasing additional links from publications that generate the best response, eliminating placements in less effective ones - even by testing new response-based promotions.   And that's how you'll finally learn which half.   We have included a sample Lilypad report so you can see for yourself how easy it is to find out how your visitors find out about you.