Resources - Seiche Analytics | Measurement + Strategy + Process

Resources

Loyola University of Chicago - Web Analytics Spring 2010

Class 1 - Outline
Class 2 - Outline
Class 3 - Outline
Class 4 - Outline
Class 5 - Outline
CIMA June-July 2010 Analytics Report FINAL

Tools of the Trade

Resources for Students, Learners and Practitioners

Chicago Interactive Markting Association (CIMA)
Chicago Online Media Analytics & Web Measurement
Web Analytics Association (WAA 2010 Study)
Interactive Advertising Bureau
Network Advertising Initiative

Web Analytics Demystified: Book, Blog and More
ComScore/Tacoda/Starcom's "Natural Born Clickers"
Seiche Labs
For the latest: Tip of The Spear Blog
Streams Lilypad featured in the first book on the subject (analytics): Web Site Stats by Rick Stout's (1995).
An early (1995) Lilypad Press Release.

Get in touch here.

Seiche Analytics | Measurement + Strategy + Process

© Copyright 2009-10. All Rights Reserved.

Measurement

Research and Performance: DART for Agencies (DFA), DART for Publishers (DFP), Mediaplex, Open AdStream, Quantcast, Compete, Hitwise, OpenAds, NetGravity, Google Analytics, Omniture SiteCatalyst, Visual Sciences, (HBX), WebTrends, Fireclick, Streams Lilypad, Unica NetInisght, Coremetrics, Clicktracks, SiteStats, StatCounter, Quantcast, Dynamic Logic, Insight Express, ComScore, Nielsen, Conversational Measurement Toolbox, Buzzmetrics, Yesmail, Epsilon, Lyris and ExactTarget

Strategy

The Big Picture. See the hill? Take the hill. How? Understand the difference between strategy and tactics...goal and objectives.

Process

People and Technology: Symbiotic Synergy and avoiding the Ignorance Economy. The Ad Analytics Audit